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Getting found, explained

How people find websites, apps and projects today — on Google, in ChatGPT's answers, in the app stores and through ads. In plain words, with the numbers behind it and a link to every source.

AI visibility · Study

The more Google reviews, the more often AI assistants name a local business

We asked four AI assistants 1,728 everyday questions about bakeries, dentists, plumbers and more in six Swiss cities. Here is how often they named 276 independent local businesses, who they named instead — and what the businesses they name have in common.

· 11 min read

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